At Southwest St., we don't pick fabrics by accident. Every material we use is chosen for how it feels, how it holds up, and how it fits into a lifestyle that doesn't slow down.
One of our most-used materials is Sorona — and if you haven't heard of it yet, here's why it's become a staple in premium streetwear.
What Is Sorona?
Sorona is a plant-based fiber developed by DuPont, made partially from renewable plant ingredients. Unlike traditional synthetic fabrics, Sorona offers a unique combination of softness, stretch, and durability — without the stiffness you get from polyester or the fragility of pure cotton.
Why We Love It for Streetwear
- Stretch without losing shape — Sorona fibres have a natural elasticity that bounces back after wear, meaning your hoodie or tee keeps its fit wash after wash.
- Soft against skin — It has a cashmere-like hand feel that sits comfortably against the body all day.
- Moisture management — It wicks away moisture better than standard cotton, keeping you comfortable whether you're on the move or just out.
- More sustainable — Using plant-based inputs means a lower carbon footprint compared to fully petroleum-based synthetics.
How We Use It at Southwest St.
We blend Sorona with cotton to get the best of both worlds — the natural breathability and feel of cotton, combined with the performance and recovery of Sorona. You'll find this blend across our core tees, hoodies, and knit tops.
The Bottom Line
Premium streetwear isn't just about how something looks — it's about how it performs over time. That's why fabric choice is one of the first decisions we make when designing any new piece at Southwest St.
If you have questions about our materials or want to know what's in a specific product, reach out — we're always happy to talk fabrics.