Our Story

Sammy, founder of Southwest St.

Hey, I'm Sammy — founder of Southwest St.


I started Southwest St. in Calgary in 2025 with a simple frustration: I couldn't find hoodies that were actually cozy, actually cute, and actually made to last. So I made them myself.


Everything is designed here in Calgary — clean, cozy, certified comfort. No fast fashion, no cutting corners. Just pieces you'll reach for every single day.


Southwest St. is female-founded and Canadian to the core. Thanks for being here — it means everything.


— Sammy 🤍